Lucozade Boost (200 Million Instant Airtime)

Brief: We were tasked with driving customer engagement and an increase in sales by making consumers buy promo bottles of the Lucozade Boost and Lucozade Sports PET.

Our Strategy:EMO Media deployed the shortcodes and E-Draws services to make consumers purchase the products to stand a chance to win airtime, and enter into a draw to qualify for consolation prices; as well as win 1 million Naira at the monthly Grand draw.

Customers were asked to scratch the silver foil on the product and send a code to the designated shortcode to stand a chance to win airtime across all mobile networks in Nigeria.

Results:The sales and marketing objectives for the promo period were achieved, and data was gathered for the brand’s further interaction with its target customers.