We understand that data is one of the major life banks of a business. And that is why we use strategies and processes to leverage data to gain deeper insight into what your customers want. When we understand the “who, what, where, when and why of how” consumers respond to your marketing efforts, we can help you craft specifically-tailored marketing solutions to help enhance and personalize the customer experience as well as generate revenue.
To know if your mobile marketing campaign is working, invest in web analytics tools such as Google Analytics to track your progress over time.
A buyer persona is a model that describes your target customer, based on factors such as demographic, lifestyle, spending habits, jobs, age, their hangouts or favourite social media channels, amongst others Creating a buyer persona of your target audience as if he or she were a real person, helps you craft targeted marketing messages tailored to them.
Yes, you do. Think of your marketing plan as the foundation of your marketing objectives/goals. See it as a process – a series of actions you have to take to achieve your marketing goals. Not having a marketing plan results in disorganization, losing track of your marketing foundation and objectives as well as wasting time, energy and resources on efforts that may or may not work for your business.
Having a detailed marketing plan keeps you focused. Plus, committing your goals, strategies and activities to a written document is the only way to avoid losing sight of what we want to help your business achieve – produce solid business results and grow your sales.
The first is to make content easier and mobile-friendly for your customers to read. If you are already using email marketing, you are already implementing one of the best mobile marketing strategies we’d recommend. If you haven’t started building an email list, we recommend that you do that now as email marketing is one of the best ways to capture leads and convert them into customers apart from social media and your website.
Plus, since people tend to read their emails on their mobile devices, businesses need to invest in mobile search. You can do this by claiming your listing on search apps and websites. Finally, encourage your readers to do your mobile marketing for you.
You can encourage them to share pictures of them at your events, webinars or virtual events, write reviews, re-tweet and repost your posts and share your content with their networks.
Absolutely! People respond faster to stunning images than a long block of text. Utilize the power of imagery to showcase your products and services, customers and behind-the-scenes of your business.
First, use mobile-friendly templates to get the best results for mobile viewing. Also, create short and easy-to-read emails and content to optimize mobile friendliness. And lastly, send a test email or content to yourself and your marketing team before sending it to your readers or email list.
SEO is an important part of mobile marketing as search engines like Google allow us to easily access information while on the go. Search engine apps such as Google, Yahoo Search, Bing, CamFind and AOL are some of the best search engine maps that make your business discovered via mobile marketing. Websites such as Quora, Google+ and LinkedIn are also great resources that your business can leverage via mobile marketing.
- We live in a technology-savvy world and any content created for mobile users must catch their attention right from the headlines to the first four to five words and the next one or two paragraphs. Therefore, one mobile marketing principle to use when creating content (emails, social media posts, landing pages, etc) for mobile devices, is the KISS (Keep It Short & Simple) method.
Mobile device users do not have the time to read too much text. You can also spice up your content by using gifs, memes, videos or pictures. Also, avoid using small fonts. The recommended font size is 22 points for subject lines and 16 points for main text.
- You build awareness and brand differentiation for your business by being constantly visible to your prospects and clients;
- You set your business apart from the “competition” by staying visible in the eyes of your target audience and promoting your expertise; and
- You can evaluate your marketing efforts by the results you are seeing in your business.
The truth is: People are more attached to their mobile devices than ever before. In fact, some people are more attached to their phones than their pets, family and other personal facets of their lives. Using them as a marketing channel allows you to gain unprecedented access to your customers.
Plus, you get to enjoy some of the following benefits:
When you continuously and constantly use mobile marketing:
- You build awareness and brand differentiation for your business by being constantly visible to your prospects and clients;
- You set your business apart from the “competition” by staying visible in the eyes of your target audience and promoting your expertise; and
- You can evaluate your marketing efforts by the results you are seeing in your business.
- Firstly we get an understanding of what the projects entail before any engagement
- We define the project goal
- Highlight tasks and deliverables
- Create a project schedule
- Create project budget
- Set a kickoff date
We work with brands in the following niches/industries:
- FMCG
- Financial Institutions
- Telecom
- Travel companies
- Online stores/malls
- Mobile/ Technology
- Pharmaceuticals
- Betting companies