Data processing and analysis can’t happen without data profiling. You need to review source data for content and quality. And as data gets bigger and infrastructure moves to the cloud, data profiling becomes extremely important for your business.

Why do you need data profiling for your business?

• Data warehouse and business intelligence (DW/BI) projects—data profiling can uncover data quality issues in data sources, and what needs to be corrected in ETL.
• Data conversion and migration projects—data profiling can identify data quality issues, which you can handle in scripts and data integration tools copying data from source to target. It can also uncover new requirements for the target system.
• Source system data quality projects—data profiling can highlight data which suffers from serious or numerous quality issues, and the source of the issues (e.g. user inputs, errors in interfaces, data corruption).

Learn more about how to use data profiling to drive results in your business.