Monster Energy
Project Information
- Project Title:Party with the 2 Kings
- Client:Monster Energy
- status:Completed
Brief:
The main objective of the NCP was for Monster Energy Drink to experience a seamless NCP that will drive brand awareness as well as ensure promotions offtake. The NCP must reinforce brand credentials as well as create an opportunity to reward loyal customers and not take away from it. Our focus is to run a consumer promotion experience that is simple enough to ensure consumers are not frustrated and turned off, but excited to participate and win.
Develop promotion codes to be printed on monster can
Provide a 4 or 5 codes/microsite for promotion
Ensure seamless distribution of reward items
Set up call center for the sole purpose of the promotion to accommodate customer complaints
Instant Winnings:
Airtime wins
VIP tickets to Party with Olamide and Phyno. Presented by Olamide and Phyno
The Solutions:
Ensure seamless distribution of rewards to winners
Created a 5 digit shortcodes across all the network to carry out the promo
Created a standard mechanics on how the promo will run from start to finish.
Ensured all the licenses guarding NCP came out before starting the promotions.
Ensure a successful 3month promotion with increased sales target n awareness achieved for the brand.